written byShashidhar CN
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Mr Napoleon Hills Book - Think And Grow Rich is easily the best seller of a book of all time. It has impacted thousands and thousands of men and women who have read and adopted the principles discussed in the book. 

In this Episode 8, we delve into Auto Suggestion - the 3rd step toward riches. Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat. Only by doing so can one be sure of maintaining that state of mind known as a Burning Desire to Win, essential to success. This is especially true for Entrepreneurs, DigiPreneurs, Wannapreneurs, Solopreneurs, Mompreneurs, Dadpreneurs, Affiliate marketers, Digital Marketers, Online Marketers and businessmen or businesswomen.

Check out the earlier episodes of this Series here :

  1. https://shashidharcn.com/blog/10-secret-things-you-did-not-know-about-the-power-of-an-idea

  2. https://shashidharcn.com/blog/17-tricks-about-self-confidence-formula-you-wish-you-knew-before

  3. https://shashidharcn.com/blog/in-10-minutes-i-ll-give-you-the-truth-about-faith-the-second-step-to-success

  4. https://shashidharcn.com/blog/desire-outwits-mother-nature

  5. https://shashidharcn.com/blog/desire-and-the-expert-s-guide-to-get-rich-fast

  6. https://shashidharcn.com/blog/the-power-of-persistence

  7. https://shashidharcn.com/blog/think-and-grow-rich-three-feet-from-gold

  8. https://shashidharcn.com/blog/think-grow-rich-by-napoleon-hill-introduction

Check out earlier episodes in the links below. Subscribe, Like, Share and Comment. If this episode receives 1000 likes, I will create more episodes to share more of these secrets to getting rich.

Auto-Suggestion is the medium for influencing the subconscious mind. It is the term which applies to all suggestions and all self administered stimuli which reach ones mind through the five senses. Auto-Suggestion is self suggestion. It is the communication between the conscious and the subconscious mind. Thoughts cannot enter the subconscious mind without the use of the principle of auto-suggestion, with the exception of thoughts picked up from the ether. Human beings have absolute control over what reaches the subconscious mind but they seldom exercise this control and this explains why so many people go through life in poverty. The subconscious mind is like a fertile garden where weeds will grow in abundance unless seeds of more desirable crops are not sown therein.

A person can use auto-suggestion to voluntarily feed his subconscious mind with thoughts of a creative nature or by neglect, permit thoughts of a destructive nature to find their way this garden of the mind.

You were instructed in the last of the six steps described in the chapter on Desire, to read Aloud twice daily the Written statement of your Desire For Money, and to See and Feel yourself Already in possession of the money.  By following these instructions, you communicate the object of your Desire directly to your Subconscious mind in a spirit of absolute Faith. Go back to these six steps described in chapter/episode 2 and read them again, very carefully, before you proceed further. Read very carefully the four instructions for the organisation of your “Master Mind” group described in the chapter on Organised Planning. By comparing these two sets of instructions with that which has been stated on auto-suggestion, you will see that the instructions involve the application of the principle of auto-suggestion.  Link is given below.


Mere reading aloud the statement of your desire will not fetch results unless they are mixed with Emotions and Faith. The subconscious mind recognises and only acts upon those thoughts which have been well-mixed with emotion and Faith. This is a fact of such importance to warrant repetition in practically every chapter, because the lack of understanding of this is the main reason the majority of people who try to apply the principle of auto-suggestion get no desirable results. Plain Unemotional words do not influence the subconscious mind.  You will get no appreciable results until you learn to reach your subconscious mind with thoughts, or spoken words which have been well emotionalised with Belief.

Do not get discouraged if you cannot control and direct your emotions the first time you try to do so.  There is no such thing as Something For Nothing. Ability to reach and influence your subconscious mind has its price and you Must Pay That Price. You cannot cheat, even if you wish to do so. The price of ability to influence your subconscious mind is everlasting Persistence in applying the principles described here.  You cannot develop that ability for a lower price. You and You Alone, must decide whether or not the reward for which you are striving(the money consciousness), is worth the price that you must pay for it in effort.

Wisdom and cleverness alone will not attract and retain money except in rare instances, where the law of averages favours the attraction of money through these sources.  The method of attracting money described here, does not depend on the law of averages.  This method has no favourites and will work for one person as effectively as it will for another. If you fail its because of your effort or lack thereof rather than the method prescribed. If you try and fail, make another effort, and still another, until you succeed.

Your Ability To use the principle of auto-suggestion will depend, very largely, upon your capacity to Concentrate upon a given Desire until that Desire becomes a Burning Obsession.

When you begin to carry out the instructions in connection with the six steps described in the second chapter, it will be necessary for you to make use of the principle of Concentration.

We offer here suggestions for the effective use of concentration.  When you begin to carry out the first of the six steps, which instructs you to “fix in your own mind the EXACT amount of money you desire”, hold your thoughts on that amount of money by CONCENTRATION, or fixation of attention, with your eyes closed, until you can ACTUALLY SEE the physical appearance of the money. Do this at least once each day.  As you go through these exercises, follow the instructions given in the chapter on FAITH, and see yourself actually in POSSESSION OF THE MONEY !

HERE IS A MOST significant fact - the subconscious mind takes any orders given to it in a spirit of absolute FAITH, and acts upon these orders, although the orders often have to be presented over and over again, through repetition, before they are interpreted by the subconscious mind.  

After the earlier statement, consider the possibility of playing a perfectly legitimate trick on your subconscious mind, by making it believe, because you believe it, that you must have the amount of money you are visualising, that this money is already awaiting your claim, that the subconscious mind MUST handover to you practical plans for acquiring the money which is yours.

Hand over the thought suggested in the previous paragraph to your IMAGINATION and see what your imagination can, or will do, to create practical plans for the accumulation of money through the transmutation of your desire.

DO NOT WAIT for a definite plan, through which you intend to exchange services or merchandise in return for the money you are visualising, but begin at once to see yourself in the possession of the money, DEMANDING and EXPECTING meanwhile, that your  subconscious mind will hand over the plan, or plans you need. Be on the alert for these plans and when they appear, put them into ACTION IMMEDIATELY.  When the plans appear, they will probably “flash” into your mind through the sixth sense, in the form of an “inspiration”.  This inspiration may be considered a direct telegram or message from Infinite Intelligence.  Treat it with respect and act upon it as soon as your receive it.  Failure to do this will be FATAL to your success. 

In the Fourth of the Six steps, you were instructed to “Create a definite plan for carrying out your desire and begin at once to put this plan into action.”  You should follow this instruction in the manner described in the preceding paragraph.  Do not trust to your reason when creating your plan for accumulating money through the transmutation of desire.  Your reason is faulty.  Moreover your reasoning faculty may be lazy and if you depend entirely upon it to serve you, it may disappoint you.

When visualising the money you intend to accumulate (with closed eyes), see yourself rendering the service or delivering the merchandise you intend to give in return for this money. This is important !

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So You Learnt How To use Auto-Suggestion. Stay tuned to further episodes as we reveal more about the other principles mentioned in the book Think And Grow Rich.

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This Blog Contains excerpts and is adapted from the Book - Hill, Napoleon. Think and Grow Rich . LBA. Kindle Edition.